BE A SUCCESSFUL MARKETER WITH THESE 10 MINDSETS

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Ten Marketing Mindsets for Success! Having the right mindset for your marketing can mean the difference between amazingly impactful marketing and marketing that is blasé and falls flat with little to no results. These ten marketing mindsets will also help you stay the course and focus, expand past your comfort zone, and keep your energy up so you don't get down on yourself and get frustrated with your marketing before you've given it a chance.

1. Give Yourself Time

   Most of my clients are their own worst boss! Their expectations are so high that they don't really give marketing efforts time to work before they start doubting, questioning and wanting to ditch the whole effort. Acknowledge that you are a lifestyle entrepreneur. This is a business owner who won't compromise on her lifestyle - she's not about to sacrifice her relationships, miss the big school play, go without a vacation or working out and taking care of herself. Given your commitment to your lifestyle, create marketing programs that support your lifestyle success. Just because someone else looks like they are moving fast doesn't mean you have to pile on a load of stress and sacrifice everything that's important to you. Build time (we're not talking perfection here) into your side.

2. Commit to Frequency

   I heard this in the early days of my career in newspaper advertising back in the 80s and it's still true today. Actually it's probably more important today than ever. We are literally bombarded with over 68,000 messages a day. Your client has learned to put up a big filter and be selective about how much information she lets in. So, you have to be consistent in your efforts so that little by little she'll develop an awareness of who you are, develop a trust in you and your services, and be there when she is ready to buy. This is also about trusting your vision and making a commitment to keep showing up in real, vulnerable, confident ways with your marketing.

3. Create a Support Team

   Doing it alone will have you burnt out and is a sure-fire way to zap your creativity. Create a plan for your ideal support team - both for your business and for your home life. You don't have to hire them all at once. Knowing that you have a plan for which people you want to add and when you want to add them can be liberating in itself. Then gradually hire people on a project basis or for a few hours. As you are ready to step into the next level of success for your business, you'll hire another person to help you expand your capacity. Growing with the evolution of your company allows you to keep focused on your "strengths-based" work - the juicy, creative part of your business that is directly related to growing the business. Let others (who are working with their strengths!) handle the rest.

4. Look for and Create Systems

   This is a key area for a lot of growing business owners. To handle the growth look for anything and everything that you do over and over again. Make a system out of it. Design a template, checklist, procedure list so you aren't redoing it every time. I have to say, I equate "systems" with "freedom." Every 10 - 15 - 30 minutes count in my busy life. Learn how to use your online systems and programs to help support you not having to hold so much information in your head (i.e. birthdays, appointments, to-do's, ideas). As you build your support team co-create systems with them. My amazing assistant, Jan, helps me with my newsletter. Not only does she do all the behind the scenes management of it (shopping cart, template, editing, list management, etc.) but we've created a system to help me get it out on time. We have calendarized the newsletter so we know our publish dates, and then three days before it's due to her she sends me the template with as much information as possible already updated. I just have to write the welcome, provide the article, and product announcement. A system set up for my success! (Thanks Jan!)

5. Let Out Your Personality

   Surprisingly - this is such a big area for creative entrepreneurs! You would think with all that creativity busting at the seams in your business that this would be easy. What I find is that a lot of creative entrepreneurs are so conscious of their creative side that when it comes to marketing they think they have to button it up and "be professional." Being professional can be a business-killer. I don't like to use that word much but I have to say - being professional and blending in - will get you just that - blending in and not standing out to your ideal client. For starters, just be a little more personal and creative in your marketing than you think you "should." You will be surprised at how you will connect with more people when you tell them about your cat, your vacation or your real -life stories of "annual summer schedule nervous breakdown" (oops - talking about me!).

6. Claim Your Expert Status

   This is another big one for many women entrepreneurs. We have been raised with those stories: "Don't be too big for your britches," "Don't brag," and the biggie, "Just who do you think you are?" The thing is your clients WANT to know that you know what you are doing. The only way they'll know is if you tell them. You can tell them in many ways that are fun and creative: through stories of your clients and how you solved a problem or they achieved a success working with you, through photos of you in action, and especially in your newsletter or blog. This is where you can shine with each publication, giving them tips, resources and stories about what you know works.

7. Take a Stand

   Don't be wishy-washy. You'll get lost in the sea of mediocrity. All those businesses you hear about failing each year - many of them were indistinguishable from each other. What are you passionate about? Let your clients and potential clients know. Sure it's a bit risky - they might not agree. The key here is to really know your client! Your ideal clients will feel closer to you and more attracted to you. They will keep coming back. Even dare to be controversial - not just to get attention but to really let your passion out. People love passionate and engaged people. They want to know how you are different from someone else. I do this every time I publish this Joyful Business newsletter. Many people like the idea of a "joyful" business but then they'll say, "Yeah, sure, but can you really enjoy your business?" As you know, I take a stand for including your passion, creativity and lifestyle in your business. Some people don't agree and they quickly go away. The ones who stay are true fans. They want to hear and know how they can keep this philosophy alive in their own businesses.

8. Build Your Celebrity Mystique

   I recently bought an audio CD series from Rev. Michael Beckwith through Sounds True (an audio learning company). My coach was curious and asked me what their email said that prompted me to make the purchase. The truth of it was that I bought because he's built up his expert status and his celebrity mystique. I've heard him speak on The Secret DVD, Oprah and Larry King enough to know he drips soul when he speaks. So, I've been waiting for a product from him. Now, you might say that you haven't been on Oprah (yet). You can start today - right in your own life. Share pictures and stories of you and your coach, your mentors, your mastermind group - these show commitment and professionalism in your business. Get your picture taken when you go see famous speakers. Share pictures of you speaking, at special events, or charity fundraisers. All these situations are opportunities to share more about you to your readers, and they shape your personality and your values and make you real. Bottom-line is that people want to buy from successful people. Show them how you are a success!

9. Keep Learning About Marketing

   You want to keep learning and growing in your marketing expertise. Marketing vehicles change, your ideal client evolves and so does your business. You want to always be filling up with how can you improve, tweak, change, make adjustments and try new things while keeping the successful marketing strategies fresh. Schedule learning from the experts (this is not to suggest you should follow every new marketing idea - manage your energy here!) and track what is working for you and what needs a fresh tweak. A great example of this is a sales page for a product. It might work at the beginning, but you'll eventually find that the conversion fizzles. Is it that you need a fresh message, updated testimonials, a stronger headline, installment payments, or is your current market saturated and it's time for new markets or to add to your list? This takes time. Put it in your calendar to visit your stats, get feedback and determine what needs to be changed. After all, marketing is a like a game, and to play the game you always have to be in movement trying something new, paying attention, stretching, being curious or systemizing what's working to free up energy.

10. Get a Mentor

    Unless you want to spend energy, effort and lots of money recreating the path on your own - do yourself a favor and make a leap forward by learning from the best mentor you can afford. The key to having a successful relationship is to find a coach, consultant, or mentor who shares a similar philosophy and values as you do. For example, I am a heart-centered, bring your whole life to the table, creative attraction expert. If you are looking for a linear, push, push, rush, rush, dominant personality - I can refer to you some who will fit the bill. What I do is help creative entrepreneurs who are similar to me - they want creative expession, meaningful work, a lifestyle they love and financial success to support it all. I help them get down the path further and quicker with less stress and more ease. What type of mentor do you need at this point in your business cycle? Who do you see that you admire and want to be where they are? What I know is that when I've worked with mentors who push and are more domineering - I just don't flourish. When I work with someone who has a business that is where I want to go and approaches it with fierce love - I blossom. Who do you need for your next evolutionary leap? If heart centered marketing speaks to you and you're ready for a leap in your business, then stay tuned for our upcoming Platinum Mentor Program -Magic & Miracles in Marketing & Mindset.

E-BUSINESS; THE SOLUTION YOU NEED

Are you holding on to old obsolete ideas that keep you enslaved to working hard long hours to barely get by? Perhaps you are losing your market share to your competition that is developing smart eBusiness solutions and marketing through blogs, social networks, RSS feeds, SEO and PPC. Don't let fear hold you back. You can empower yourself with information and get help from an expert eBusiness consulting company. An appropriate web eBusiness strategy is your ticket to more choices, more money, greater fulfillment and less worry and stress. So let's get started ...

This article is an introduction for entrepreneurs, professionals, small business owners, speakers, authors and coaches who are ready to learn about effective eBusiness solutions, many of which can passively generate a 5-6 figure monthly income.

The type of eBusiness strategy that will work for you depends largely upon your goals and your type of business. Below is a description of eBusiness web site applications and their various uses that may include branding, lead generation, sales and viral marketing. Often, these can be combined in a single web eBusiness strategy.

• eCommerce is the best choice for the sale of products and services for a fixed fee that are purchased through a shopping cart where purchases are made by credit card or eCheck. An affiliate program can easily be added to leverage sales.
• A catalog web site is an alternative to eCommerce when the goal is to showcase products and provide the merchant with a request for quote. Like eCommerce, an effective catalog web site allows the visitor to register, login and access favorites they have saved. This is appropriate for custom orders or when it is desirable to work directly with the customer during order taking.
• Content Management System (CMS) is an ideal choice for branding, establishing credibility, lead generation and viral sharing of information with your market.
• Membership web sites are ideal for authors, speakers, coaches and entrepreneurs. These sites allow you to enroll members who have access to information and numerous other functions that may include forums, surveys, contests, news and blogs. Membership web sites can offer free and paid membership programs with access based on level of membership. Affiliate programs are often added to exponentially grow membership and profits.
• Directory web sites provide a specific target market with access to information about merchants or service providers of interest to them. This can be very specific like a directory of dentists or more general like health care providers. Directories can be targeted to local markets or like Online Yellow Pages, service a nationwide market of shoppers. Directories can be a type of membership site and are often free for visitors and derive revenue from members who pay to be listed as a form of advertising.
• eLearning web sites provide schools, corporations, entrepreneurs and professionals, opportunities to provide online instruction to particular groups within their market. The instruction can integrate video, podcasts, webinars, forums, articles and opportunities to ask questions. Functions such as online testing, scoring and test results with immediate feedback can be integrated. The eLearning system can even generate proof of compliance with requirements such as continuing education credits for professionals. This type of web site can save a company considerable dollars when used for employee and leadership training. It can also produce substantial ongoing revenue when the user pays to access the instruction and testing.
• Blogs not only allow you to establish yourself as an expert to your market, they are an excellent tool for interacting with and building a community, generating leads, branding your name and virally spreading your information to your market.
• Landing pages are an ideal solution for selling one particular product or for lead generation with a specific purpose.
• Squeeze pages focus on lead generation but allow visitors to access information whether or not they opt in to the subscriber list.

Profitable and Smart eBusiness Solutions are Automated Systems

Automation through custom database development and custom and pre-programmed applications allow for many functions to occur without manual effort. This means that a visitor can complete any number of actions, interact with content, produce one or more unique results, be subscribed to a list and receive follow up emails and autoresponders without any effort required on the part of the business owner. This occurs 24/7, producing leads, sales, affiliates and revenue with a minimum of human intervention. Obviously, the type of business and goals for ebusiness solutions determine whether or not a phone call or personalized email is required for follow up.

Viral Marketing and eBusiness Solutions

Effective eBusiness solutions integrate concepts of viral marketing so that sharing is easy, encouraged and rewarded. Blogs offer excellent opportunities to encourage sharing through social networking sites such as Facebook, LinkedIn, Twitter and many more. Options to email to a friend and subscribe to one or more RSS Feeds provide viewers with opportunities to share content with or without an incentive. Affiliate programs offer monetary rewards for sharing content with a market that produces sales or generates leads.

Winning Your Market through Multimedia eBusiness Solutions

Video and podcasts offer some of the best methods of effectively reaching and capturing a market. It is becoming easier and much less costly to produce quality multimedia content that can be distributed through RSS Feeds, blogs, social networks, web sites and email. Syndication of video and podcasts is an eBusiness strategy that should not be overlooked.

High Profit Moneymaking eBusiness Strategy Example

If your goal is to produce a 5-6 figure passive monthly income, the best eBusiness solutions are those that require monthly or annual fees for membership or advertising.

Let's assume you have a directory site for chiropractors with 3 groups.

• Group 1 pays $25 a month to be found in one or more categories with a basic page of information including a web site link and inquiry form.
• Group 2 pays $50 a month for a page that includes everything the first group receives and allows them to upload a video, pictures and testimonials with ratings.
• Group 3 pays $100 a month for everything that group 2 receives and gets an immediate text message on their mobile whenever their inquiry form is completed.
• Let's also assume you have a successful affiliate program in place that pays your affiliates 20 percent of the sales they are responsible for, every month.

By the end of year one, you have the following membership:

• In group 1, you have 1000 advertisers paying $25 / month for a total of $25,000 / month.
• In group 2, you have 1000 advertisers paying $50 / month for a total of $50,000 / month
• In group 3, you have 500 advertisers paying $100 / month for a total of $50,000 / month

In total, you have $125,000 / month in gross revenue from passive income. You pay your affiliates $25,000 / month and even if you pay another $25,000 / month in marketing expenses, you have a net profit of $75,000 / month.

Almost any business can benefit from such a solution. An expert eBusiness consulting company can help you to identify high profit ebusiness ideas that can free you from a life of hard work and the limited results you are getting. Look for more eBusiness articles from WebPuzzleMaster.com