THE USE OF MASTER MIND PRINCIPLE TO ACHIEVE GREATNESS

Master mind is the alliance of two or more minds, working together in the spirit of perfect harmony, for the attainment of a defined goal. This means for us to achieve our purpose in life we need the help of likely mind people to gain from their physical and mental contribution in a spirit of harmony. President Obama did not gain his success through a single effort. He has a team of likely minds who contributed mentally, physically and financially in spirit of unionism to achieve this great name in the history of our time. Most successful business men of history were able to build big business empires because they formed a team of members of master mind alliance.

The members of your team may be your colleagues, friends, relatives, the people you never know and most of all it must be people who understand your goal and ready to rub minds together to see to the accomplishment of the major goal. A very important factor to consider while choosing a member of your master mind alliance is his/her mental attitude towards himself/herself and other members of the team. If he has a negative mental attitude which can make him to be selfish, envy, egoistical and provocative in his relationship with others he can destroy his usefulness as well as others.

To be able to achieve one's major goal, one need to relate with the members of his master mind alliance so that he will get the full benefit of their brains in a spirit of unionism. You need to induce the members of your mastermind alliance to get their full support by having and maintaining a harmonious relationship with them.

SIX APPROACHES TO GAIN AND MAINTAIN A HARMONIOUS RELATIONSHIP WITH YOUR MASTER MIND MEMBERS

FINANCIAL GAIN: it is a well known that people are motivated to work in other to earn financial benefits. The dream to live in expensive houses, drive the latest cars, visit the most expensive tourist areas, fly around the world in private jets and so on is a drive that will make any rational man to work hard to achieve that dream . You can use this to motivate and induce your members to work together to attain your major goal by offering them a good financial benefit in accordance to their input.

EMOTION OF LOVE: there are two ways the emotion of love can be applied. The first is to know that most times peoples hard work is driven by the force of "love" they feel for their loved ones. Daddies and mummies work hard to give their children the best of life they can afford. Husbands wok hard to be recognized as the"man" by their sweethearts and also to give them the life they think befits them. Use this as an approach to gingering them to work by reminding them to make their loved ones proud. Secondly, you need to go informal; show some love and care to your team members as this will help them to see the bond holding you all together in the pursuit of a common goal.

SELF RECOGNITION: this is another approach to stimulate your members to focus on the major goal and put in their best. There are men who want recognition more than the financial gain.

SELF EXPRESSION: this is very important knowing that you informed this team for their contributions, you should try to give all the members eqaul platform and encourage them to freely express their views.

ACCEPTANCE: this is showing and treating each member of your master mind alliance as a family member. See yourself as one unit and always relate to that factor that binds you together as a team.

BE A SUCCESSFUL MARKETER WITH THESE 10 MINDSETS

Welcome to the Home of achievers where you get the right knowledge to be an achiever in your own chosen field!!!

Ten Marketing Mindsets for Success! Having the right mindset for your marketing can mean the difference between amazingly impactful marketing and marketing that is blasé and falls flat with little to no results. These ten marketing mindsets will also help you stay the course and focus, expand past your comfort zone, and keep your energy up so you don't get down on yourself and get frustrated with your marketing before you've given it a chance.

1. Give Yourself Time

   Most of my clients are their own worst boss! Their expectations are so high that they don't really give marketing efforts time to work before they start doubting, questioning and wanting to ditch the whole effort. Acknowledge that you are a lifestyle entrepreneur. This is a business owner who won't compromise on her lifestyle - she's not about to sacrifice her relationships, miss the big school play, go without a vacation or working out and taking care of herself. Given your commitment to your lifestyle, create marketing programs that support your lifestyle success. Just because someone else looks like they are moving fast doesn't mean you have to pile on a load of stress and sacrifice everything that's important to you. Build time (we're not talking perfection here) into your side.

2. Commit to Frequency

   I heard this in the early days of my career in newspaper advertising back in the 80s and it's still true today. Actually it's probably more important today than ever. We are literally bombarded with over 68,000 messages a day. Your client has learned to put up a big filter and be selective about how much information she lets in. So, you have to be consistent in your efforts so that little by little she'll develop an awareness of who you are, develop a trust in you and your services, and be there when she is ready to buy. This is also about trusting your vision and making a commitment to keep showing up in real, vulnerable, confident ways with your marketing.

3. Create a Support Team

   Doing it alone will have you burnt out and is a sure-fire way to zap your creativity. Create a plan for your ideal support team - both for your business and for your home life. You don't have to hire them all at once. Knowing that you have a plan for which people you want to add and when you want to add them can be liberating in itself. Then gradually hire people on a project basis or for a few hours. As you are ready to step into the next level of success for your business, you'll hire another person to help you expand your capacity. Growing with the evolution of your company allows you to keep focused on your "strengths-based" work - the juicy, creative part of your business that is directly related to growing the business. Let others (who are working with their strengths!) handle the rest.

4. Look for and Create Systems

   This is a key area for a lot of growing business owners. To handle the growth look for anything and everything that you do over and over again. Make a system out of it. Design a template, checklist, procedure list so you aren't redoing it every time. I have to say, I equate "systems" with "freedom." Every 10 - 15 - 30 minutes count in my busy life. Learn how to use your online systems and programs to help support you not having to hold so much information in your head (i.e. birthdays, appointments, to-do's, ideas). As you build your support team co-create systems with them. My amazing assistant, Jan, helps me with my newsletter. Not only does she do all the behind the scenes management of it (shopping cart, template, editing, list management, etc.) but we've created a system to help me get it out on time. We have calendarized the newsletter so we know our publish dates, and then three days before it's due to her she sends me the template with as much information as possible already updated. I just have to write the welcome, provide the article, and product announcement. A system set up for my success! (Thanks Jan!)

5. Let Out Your Personality

   Surprisingly - this is such a big area for creative entrepreneurs! You would think with all that creativity busting at the seams in your business that this would be easy. What I find is that a lot of creative entrepreneurs are so conscious of their creative side that when it comes to marketing they think they have to button it up and "be professional." Being professional can be a business-killer. I don't like to use that word much but I have to say - being professional and blending in - will get you just that - blending in and not standing out to your ideal client. For starters, just be a little more personal and creative in your marketing than you think you "should." You will be surprised at how you will connect with more people when you tell them about your cat, your vacation or your real -life stories of "annual summer schedule nervous breakdown" (oops - talking about me!).

6. Claim Your Expert Status

   This is another big one for many women entrepreneurs. We have been raised with those stories: "Don't be too big for your britches," "Don't brag," and the biggie, "Just who do you think you are?" The thing is your clients WANT to know that you know what you are doing. The only way they'll know is if you tell them. You can tell them in many ways that are fun and creative: through stories of your clients and how you solved a problem or they achieved a success working with you, through photos of you in action, and especially in your newsletter or blog. This is where you can shine with each publication, giving them tips, resources and stories about what you know works.

7. Take a Stand

   Don't be wishy-washy. You'll get lost in the sea of mediocrity. All those businesses you hear about failing each year - many of them were indistinguishable from each other. What are you passionate about? Let your clients and potential clients know. Sure it's a bit risky - they might not agree. The key here is to really know your client! Your ideal clients will feel closer to you and more attracted to you. They will keep coming back. Even dare to be controversial - not just to get attention but to really let your passion out. People love passionate and engaged people. They want to know how you are different from someone else. I do this every time I publish this Joyful Business newsletter. Many people like the idea of a "joyful" business but then they'll say, "Yeah, sure, but can you really enjoy your business?" As you know, I take a stand for including your passion, creativity and lifestyle in your business. Some people don't agree and they quickly go away. The ones who stay are true fans. They want to hear and know how they can keep this philosophy alive in their own businesses.

8. Build Your Celebrity Mystique

   I recently bought an audio CD series from Rev. Michael Beckwith through Sounds True (an audio learning company). My coach was curious and asked me what their email said that prompted me to make the purchase. The truth of it was that I bought because he's built up his expert status and his celebrity mystique. I've heard him speak on The Secret DVD, Oprah and Larry King enough to know he drips soul when he speaks. So, I've been waiting for a product from him. Now, you might say that you haven't been on Oprah (yet). You can start today - right in your own life. Share pictures and stories of you and your coach, your mentors, your mastermind group - these show commitment and professionalism in your business. Get your picture taken when you go see famous speakers. Share pictures of you speaking, at special events, or charity fundraisers. All these situations are opportunities to share more about you to your readers, and they shape your personality and your values and make you real. Bottom-line is that people want to buy from successful people. Show them how you are a success!

9. Keep Learning About Marketing

   You want to keep learning and growing in your marketing expertise. Marketing vehicles change, your ideal client evolves and so does your business. You want to always be filling up with how can you improve, tweak, change, make adjustments and try new things while keeping the successful marketing strategies fresh. Schedule learning from the experts (this is not to suggest you should follow every new marketing idea - manage your energy here!) and track what is working for you and what needs a fresh tweak. A great example of this is a sales page for a product. It might work at the beginning, but you'll eventually find that the conversion fizzles. Is it that you need a fresh message, updated testimonials, a stronger headline, installment payments, or is your current market saturated and it's time for new markets or to add to your list? This takes time. Put it in your calendar to visit your stats, get feedback and determine what needs to be changed. After all, marketing is a like a game, and to play the game you always have to be in movement trying something new, paying attention, stretching, being curious or systemizing what's working to free up energy.

10. Get a Mentor

    Unless you want to spend energy, effort and lots of money recreating the path on your own - do yourself a favor and make a leap forward by learning from the best mentor you can afford. The key to having a successful relationship is to find a coach, consultant, or mentor who shares a similar philosophy and values as you do. For example, I am a heart-centered, bring your whole life to the table, creative attraction expert. If you are looking for a linear, push, push, rush, rush, dominant personality - I can refer to you some who will fit the bill. What I do is help creative entrepreneurs who are similar to me - they want creative expession, meaningful work, a lifestyle they love and financial success to support it all. I help them get down the path further and quicker with less stress and more ease. What type of mentor do you need at this point in your business cycle? Who do you see that you admire and want to be where they are? What I know is that when I've worked with mentors who push and are more domineering - I just don't flourish. When I work with someone who has a business that is where I want to go and approaches it with fierce love - I blossom. Who do you need for your next evolutionary leap? If heart centered marketing speaks to you and you're ready for a leap in your business, then stay tuned for our upcoming Platinum Mentor Program -Magic & Miracles in Marketing & Mindset.